The pinstripe suit over an ironic t-shirt lured me over, but the marketing ultimately sold me on three shirts from the Nick(it) clothing line. I know few men who could pull off that self-consciously mod paisley/stripe button-down, but I look like Yellowjacket Greenapple's buxom sidekick, and that is awesome. ...I have digressed from the marketing. In-store signage is a hit and miss prospect (especially when you're sold through JC Penney's) so their marketing is self-contained on the clothing. It's cute, it's a bit desperately hip, but I like any attempts at injecting self-mockery into men's clothing. (Plus, as mentioned, the clothes look good on me.)
Self-referential marketing often backfires, though, and lately I've recalled Chris Gaines. Remember when country music musician Garth Brooks, at the height of his popularity, created a Trent Reznoresque persona? He renamed himself, wore wigs and costumes, and released albums of semi-grunge pop under this alter-ego. It was an embarrassing failure. In retrospect, I love that weirdness. (And as it was one of the first times country tried to mate with pop, maybe we can dub it less of a failure than was immediately evident, and further blame him for the countrification of American pop.) I also vaguely recall his main single not being so bad, so if you have it, send it to me.
Now let us market the Maddie. I am "the only female comics geek/wine connoisseur in existence". I am delighted with this testimonial. Please be my friend.
I will now spend the long Memorial Day weekend feeling like a deer in headlights at my boyfriend's various family functions. But I will be dressed well.